NowitwastimeforAverdieckto“domypart”andgetthedesertintotheshops。

HedecidedonthenameGübecause“itsoundedexoticandluxurious”。

Desperatetogetthebrandingright,hecarriedoutsome‘unofficial’marketresearch。

HehadsomedemoboxesmadeupandsneakedthemintoaWaitrosestore。

Whenhesawcustomersputtingthemintheirbaskets,heknewtheproductwasready。

Meetingswithsupermarketbuyersfollowed。

“Itwasn’ttoodifficult。

Theyrealisedthattheyhadnothinglikeitalready。

”Afterafewmonthshehaddealstosupply100Waitrosestoresand200locationsforSainsbury’s,mostlyinthesouth。

“Thegreatthingaboutthebusinessmodelwasthatwewereabletoscaleupproductionwithdemandanddidn’thavetocommitmassiveamountsofcapitaluntilweweresurethattherewereorders。

”Thesmallluxurymoussessoldfor£1。

50each。

“Theyweren’tcheapbutcameinglassservingsandlookedliketherealdeal。

”Theexpensivepackagingpaidoffas“peoplestartedusingthematdinnerpartiesandpretendingthattheywerehomemade”。

Güevenstartedgivingcustomerstipsonhowtheycouldcustomisethedessertsandpassthemoffastheirown。

Salesrocketedandafterthefirstyeartheyhadsold£1。

3mworthofpuddings。

“Fromthenoneverythingsnowballed。

Morecustomerswantedit,moreshopswanteditandwestartedbringingoutnewranges。

”Güalsotappedintothehealthy-livingboomwithFrü,asisterbrandthatoffersfruit-baseddesserts。

By2010saleshadreached£30mandthecompanyhadevenstartedsellingpuddingstothefussyFrench。

Gü’ssuccesshadattractedtheinterestofoneoftheirsuppliers,egg-producerNoble。

Theduoweremadeanoffer“theycouldn’trefuse”anddecidedtosellup。

Averdieckstayedonasmanagingdirectorforayeartoeasethetransition。

Despiteamulti-million-poundwindfall,Averdieckplanstoreturntobusiness。

“IwilltakemytimeandwaitfortherightopportunitybutIamsureIwillcomebackwithsomethingeventually。



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